# Series A Fundraising Strategy Memo

**To:** Leadership Team
**From:** CEO
**Date:** March 2024
**Subject:** Series A Planning and Timeline

## Executive Summary

We are targeting a $15M Series A raise at a $60M pre-money valuation. This memo outlines our strategy, timeline, and key milestones.

## Current Metrics

- ARR: $2.4M (growing 15% MoM)
- Customers: 127 paying companies
- Net Revenue Retention: 124%
- Burn Rate: $350K/month
- Runway: 14 months

## Target Investors

We're focusing on three tiers:

### Tier 1 (Lead candidates)
- Sequoia Capital - Strong enterprise SaaS focus
- Andreessen Horowitz - Previous interest from partner
- Index Ventures - European expansion thesis fits

### Tier 2 (Co-investors)
- First Round Capital
- Founder Collective
- SV Angel

### Tier 3 (Strategic)
- Salesforce Ventures
- Google Ventures

## Timeline

**April 2024**
- Finalize data room
- Update financial model
- Prepare pitch deck v2

**May 2024**
- Warm introductions begin
- First partner meetings
- Initial term sheets expected

**June 2024**
- Partner meetings continue
- Negotiate terms
- Select lead investor

**July 2024**
- Due diligence
- Legal documentation
- Close round

## Use of Funds

- Engineering (50%): Scale team from 8 to 20
- Sales (30%): Build outbound motion, hire 5 AEs
- Marketing (15%): Brand, content, events
- G&A (5%): Operations infrastructure

## Key Risks

1. **Market timing** - Enterprise budgets tightening
2. **Competition** - Two well-funded competitors announced
3. **Valuation expectations** - Market multiples compressed

## Board Composition

Post-Series A board will be:
- 2 Founders
- 1 Lead investor
- 1 Independent (to be recruited)

## Next Steps

1. Schedule strategy session for April 5th
2. CFO to update financial model by April 10th
3. Begin investor outreach April 15th

Questions? Let's discuss at our next all-hands.
